Challenge

Since 2018 to the current date, we have taken on the challenge of assisting Estrella Damm in the management and activation of their hospitality program, always with the goal of enhancing brand awareness.

One of the key challenges of the project was to increase the visibility of the Estrella Damm brand at sports and cultural events, which required a comprehensive hospitality activation strategy.

Creative Solution

Our collaboration began with on-site activation at iconic venues such as Camp Nou, RCD Espanyol, and the Trofeo Godó, but evolved to focus on digital consulting, development, and management of customized technological solutions, eventually digitally managing all other Estrella Damm hospitalities, including music festivals, new sports and corporate events.

The development of tailored technological solutions allowed and allows us to track and optimize attendee experiences at events, improving the perception of value and ensuring efficient management of the hospitality program to this day.

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