Challenge

Since 2019, DinamarKa has taken on the responsibility of providing comprehensive marketing and communication consulting services for Institutos Odontológicos.

The challenge has been to meet all the client’s needs, addressing digital aspects, graphic design, web design, online advertising, direct marketing, trade marketing actions, sponsorships, events, media, door-to-door marketing, promotions, campaigns, community management, and more.

Creative Solution

Our solution involved a comprehensive 360° communication strategy.

We developed campaign concepts for 2020, 2021, 2022, 2023, and 2024, and executed a communication plan that included monitoring and tracking. We implemented Content Marketing across all channels, managed influencers and brand ambassadors, continuing with the Branded Content strategy. We actively managed social media and all digital platforms, and created a new website with SEO auditing and positioning.

Additionally, we handled digital advertising management, as well as complete graphic design, both in print and digital formats.

We achieved organic growth in followers across the client’s social media platforms. In 2023, we met the annual SEM goals before July, resulting in increased business profitability. In 2022, we effectively positioned the brand, a success we continued to build on in 2023. Additionally, we managed content created by influencers and oversaw both new and existing brand ambassadors.

The implementation of advertising spots in digital media has significantly increased brand awareness.

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