In 2019, Grupo Bimbo aimed to successfully launch its popular snack brand, Takis, in the Spanish market.

The main challenge was to create a launch campaign that not only raised brand awareness but also established a strong connection with the target audience, including young consumers eager for exciting experiences.

Additionally, it was necessary to enhance the brand’s positioning in the market and increase interaction with the audience.

Creative Solution

To address these challenges, we developed a content marketing strategy in collaboration with two renowned Spanish YouTubers, Auronplay and Wismichu.

We created a 360° campaign that included a unique event for Takis bag consumers, where they had the opportunity to interact directly with the influencers. Additionally, we organized an exclusive video recording session from the YouTubers’ room, providing authentic and engaging content for the brand.

The strategy resulted in a significant improvement in the positioning of the Takis brand in the Spanish market.

The collaboration with YouTubers allowed for a closer connection with the target audience and increased brand affinity. This translated into higher engagement with consumers and ultimately, the successful launch of new Takis brand products. The campaign also generated increased visibility through the partnership with influencers, contributing to the overall success of the project.

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