Challenge

Our project with Zegrí + de Olivar, a prominent criminal law firm, addresses a complete transformation of their communication and brand strategy.

The main challenge the law firm faced was to stand out in a highly competitive market and keep their digital presence updated. We needed to achieve significant and sustainable growth in a saturated and highly regulated sector.

Introducing the firm to new audiences and maintaining relevant communication to engage potential clients were the primary challenges at the beginning of our collaboration.

Creative Solution

We created a new visual brand universe without modifying its logo, enriching the entire visual identity system, which is reflected across all brand touchpoints.

We delved into the brand’s communication themes on its primary channel, LinkedIn, resulting in a remarkable 600% increase in followers during the first year. We maintain exceptional engagement ratios, consistently surpassing industry averages.

Our strategy achieved an amplified visibility for the law firm in its sector and among its target audience. We extended its presence to new targets and potential clients. We created a B2B campaign using digital marketing strategies to expand its database. Additionally, we established a new touchpoint through the implementation, conceptualization, management, and monitoring of the email marketing strategy.

These combined efforts resulted in continuous growth, with an increase in brand awareness and a strong digital presence.

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